Books
Yes Books! Remember books? …we used to read them to gain knowledge and these really should be on your bookshelf! Actually their message should be part of your daily practice.
Twitterville
by Shel Israel
Twitterville is intended to tell you how so many people have succeeded with Twitter, so that others can get ideas on how to it may help them as well.
It tells the stories of more than 100 people Israel has interviewed in all aspects of business ranging from the home office to the global enterprise. It tells you about accidental journalists who happened to be present when a plan landed on the Hudson River; when an earthquake devastated Szechwan, China; and how people with causes have raised money from thousands of people, sometimes in just a few hours and how government is starting to use Twitter to be both more efficient and responsive.
Putting the Public Back in Public Relations
by Brian Solis and Dierdre Breakenridge
Forget the “pitch”: Yesterday’s PR Techniques just don’t work anymore. That’s the bad news. Here’s the good news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows you how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations – and earn a new level of results that just wasn’t possible before now.